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THE PROCESS

  • WHITE

  • YELLOW

  • OLIVE

  • GREEN

  • NAVY

  • BLUE

  • PURPLE

  • MAJENTA

  • PINK

  • ORANGE

  • RED

  • BLACK

Choose a colour.

sometimes this requires multiple days of thinking about it. Try thinking about it first thing in the morning. As your mood changes you will chose different colours but gather some over all data.. You must choose a colour.

 

Does it stand out?

Does it hide in the shadows?

Does it only come out at night?

Does it turn heads?

Is it fun?

Is it serious?

Is it fast?

Is it bold?

Is it crazy?

Is it tough?

Perhaps your on the fence between 2 colours?

Pearl 

Is a transparent pigment that reflects colour when light hits it. because of its transparency it mainly affects affects the face of the colour and side angles retain a more pure colour.

SOLID COLOUR

Solids are exactly that. Theyre plain colours with no effect that can vary based on the colours added together, adding white will make it milkier or creamier.

Adding black will make it darker, greyer or dirtier.

Metallic

can be added to most colours but loses its effect when used with opaque colours like white or yellow but when added to transparent yellow the particals are allowed to shine through the yellow pigments giving off a gold look.

Is comprised of microscopic aluminium particles. When hit by light (the face) it reflects a sparkle. it can have a really close, fine shine or a coarser grainey sparkle depending on the size of the particals. 

As a result of the aluminium the side angles of the overall colour can appear darker

solid

CANDY

Candys are translucent dyes. they are typically applied over metallics or metalflake or any any effect.

They tint the light passing through reflecting the underlying effect.

so if its a red candy over silver it will appear to have a vibrant red sparkle and a deep dark side angle.

Firstly we will start with a 30 Min phone call to discuss your design ideas. what are the main important aspects of your design is the first question.

 

choose a shade of colour.

sometimes this requires multiple days of thinking about it. Try thinking about it first thing in the morning. As your mood changes you will chose different colours but gather some over all data.. You must choose a colour.

 

 does it stand out? does it hide in the shadows? or does it only come out at night? perhaps you like the colour dark 

COLOUR HAS THE GREATEST INFLUENCE TO OUR MINDS

Color is the most influential, followed by Shapes, Symbols, and finally Words.

The meaning of colour.

  1. Hue is the primary value of a color and how the color red, green, blue, purple, etc. is perceived through the eye.

  2. Saturation of a color is the overall intensity or brightness of the color, any color that appears dull is referred to as desaturated.

  3. Value is the lightness or darkness of overall colors schemes.

  4. Blue: Security, Trust Worthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science.

  5. Green: Wealth, Money, Calming, Trees, Ambition, Endurance, Healing, Calm, Generosity, Natural, Completion, and Protection.

  6. Red: Energy, Power, Vigor, Leadership, Courage, Passion, Activity, Joy.

  7. Yellow: Optimism, Childish, Freshness, Law, Education, Arrogance.

  8. Pink: Romantic, Feminine, Love, Beauty.

  9. Orange: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.

  10. Black: Powerful, Mysterious, Elegance, Sophistication, Functionality.

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